00:00:00:00 - 00:00:05:00 00:00:05:00 - 00:00:26:07 Unknown Well, we got lots to cover today, guys. And gals. And, we are beginning a new series today, and that series is on phenomenal marketing. Over the next nine weeks, we're going to be teaching you the proven marketing system, and we're going to incorporate digital. 00:00:26:07 - 00:00:58:14 Unknown We're going to incorporate a, we're going to incorporate all of that. And let me tell you some. There is not one company here, not one that, could stand to improve their marketing. There's always something else to do. There's always another level. And what we want to start with today is I have a special guest today. And what we want to start with today is something I call positioning. 00:00:58:18 - 00:01:28:13 Unknown In other words, when people understand who you are, what you stand for, what problem you solve, and they, put you in the correct box, so to speak, or at the correct level, so to speak. Then, you're going to be able to get people to stand in line and pay you more money. Think Starbucks, the Ritz-Carlton hotel company, think, Chick-Fil-A. 00:01:28:15 - 00:02:01:12 Unknown You're known for a specific thing. And we're going to talk to you today. I have a special guest that is an expert on positioning, an expert on branding, an expert on branding you. And as my good friend Joseph Martelli, who is, is the international branding expert, he wrote The Starbucks Experience. He's worked with Mercedes-Benz, Starbucks, Ritz-Carlton hotel, lots of very high end brands. 00:02:01:12 - 00:02:24:23 Unknown He says that a brand is nothing more than what people say about you when you're not around. What you want to do is you want to manage your brand. The way that you manage your brand is by managing your messaging. So, I want to bring on, young man was celebrity branding. Who can show you how to do it? 00:02:25:00 - 00:02:45:18 Unknown The people that this guy's with, on a regular basis just absolutely blows my mind. Welcome, Nick. Nathan. Thank you. Howard. Thanks for having me. By the way, I called, caught a few of my friends and didn't have you pulled over. So you, You're welcome. You're welcome. You're welcome. Thank you. Thank you, thank you, thank you very much. 00:02:45:20 - 00:03:00:13 Unknown It's, it's great to be on here, man. So, real quick, what I thought I would do real quick is just out. Let's have a discussion about personal branding. I've built the personal brands of more than 4000 clients in 80 countries across the world. You know, I've worked with everyone. From what you saw last Friday, I sent you text. 00:03:00:19 - 00:03:21:09 Unknown I was with Keith Richards from the Rolling Stones. I've worked with Tony Robbins. I worked with, Brian Tracy, Jack Canfield, Michael Gerber, Kathy Ireland, Kathie Lee Gifford, Dick Vitale, Larry King, Glenn Beck, so the list goes on and on, right? But so I'll show a quick little sizzle reel, about me just so everyone on the line can can get a little bit about that. 00:03:21:11 - 00:03:35:18 Unknown And, let me let me, play this here, and then hopefully it'll make sense. All right. Cool. So I do this about about 90s about 15 years to get 90s, by the way. Oh. Good. Real. So here you go. 00:03:35:18 - 00:03:44:21 Unknown I saw a documentary last night. This director nickname. He's a great storyteller. Please help me in welcoming Mr. Larry King. 00:03:44:23 - 00:04:03:05 Unknown Go ahead, Nick, fire away. Joining us now to tell us more is the producer of the new film, Nick Manton. What made me say yes to Nick was that creative capability let it take its shape. And it was easy to do that with Nick. By the second time I watched it, I was just like, are you sure my wife is going to change forever after this? 00:04:03:07 - 00:04:27:02 Unknown Nick is a winner. Everything he does, he does to the best of his ability. He did an amazing job. My story is so well and he just hear it done. Streaming on ESPN plus, now streaming on Disney Plus. That was a clip from a documentary being made. So tell us more about the documentary and why do it. You need to know my friend Nick, and he makes these documentaries on amazing people doing amazing things. 00:04:27:02 - 00:04:49:04 Unknown Yeah, and I didn't know he has like 33. I mean, just phenomenal human and storyteller doesn't charge us. He's just like my friend and he this is a random free accolades. Everybody that sat in this seat to do this interview, they have some odd story about how they met Nick because the dude juggles chainsaws, right? They really is a genuine desire on his part to make people successful. 00:04:49:06 - 00:05:00:23 Unknown Their their documentaries, videos and movies, everything they create, it changes people's lives. It touches in a way that I've never seen him do before or since. 00:05:02:07 - 00:05:18:04 Unknown All right, there's that. You know, for that, thanks. He said, have you guys, anyway and, you know, my friend Richard gave me, an extra 11 Emmys and one second. So I got to live up to that. Now, I only have 22, but he said 33. So now I got to try to make it to, to 33. 00:05:18:05 - 00:05:34:14 Unknown You know, how I run things that I love to start with as well? First of all, look, I'm a, I grew up as a creative kid. And I had to figure out how to become an entrepreneur to pay for my creativity. I mean, that really is the the the real story. Immigrant family, grew up in, in Orlando area, which I still live in. 00:05:34:14 - 00:06:02:10 Unknown Everyone thinks I live in Nashville, L.A. I have a home in Nashville. And and currently, I'm, one of the top 5% of songwriters in the world. So I've been able to live a fun, creative life. But I had to learn how to do business to do that. And so along the way, you know, I, I've really combined my experience with celebrities, with business people, and probably, you know, my, my favorite clients in the world have been celebrity business people because, you know, they they have a different understanding that we understand each other. 00:06:02:10 - 00:06:22:10 Unknown We speak the same language because we're both entrepreneurs, business people. And there's a machine you can create to create celebrity status. And I learned that, years ago, and my journey. And now I bring that to entrepreneurs, across the globe. So it's been it's been a blast. And I love helping business people because at the heart of it, that's what I am. 00:06:22:12 - 00:06:45:09 Unknown And, you know, I tell people, look, a couple different things. I love what your friend, says about a brand. The way I say it is, a brand is just a story, and your brand is just your story. And a great brand is a story other people want to tell for you, right? How many times have you seen something great, or heard something great, or read a great book and you're like, I got to tell you all about it and you're just talking about it for the next week, whether it's a podcast or an audiobook or whatever it is. 00:06:45:15 - 00:07:02:20 Unknown And so the things that I've realized from working with the most impressive people in the world, by the way, I am in no way shape or form anymore enamored by celebrity. I'm only, my only goal is to is to get around people who are so good at what they do, the world can't ignore them, and learn from them. 00:07:02:22 - 00:07:20:05 Unknown And that's what I've really, you know, enjoyed being able to do the last few years. And so, you know, one thing is I want to make sure people understand, is that my story is not your story. You know, I've done these things in entertainment. I don't want you to go, oh, my gosh, I don't I'm not an entertainment. 00:07:20:07 - 00:07:44:02 Unknown I don't know, these celebrities. What next about tell me is not relevant because it's not true. And so really, these principles work for anyone. And I would argue, you know, parts of the entertainment business are some of the hardest businesses in the world. It's funny, I laugh because I'm literally right now I'm ranked in the top 5% of songwriters in the world, and I make literally hundreds of dollars a year from this. 00:07:44:04 - 00:08:01:19 Unknown So it's like, you know, it is a it can be a tough business. And, you know, if these things work in entertainment, they can work other places. So, you know, Howard, a bit of my story is when I, I went to law school because we're immigrants. And my parents said, to me and my brother, hey, you, you guys are going to get professions. 00:08:01:20 - 00:08:21:12 Unknown We're both like, what? Not not happening. Well, my brother goes, to medical school. He's, a child forensic psychiatrist, boarded in five specialties, and now he teaches at Stanford. So, you know, I was like, well, that's not going to happen for me. And so, I decided to go to law school because I knew that there were a lot of people who are in the music entertainment business who are lawyers, who didn't practice law. 00:08:21:14 - 00:08:36:22 Unknown But I went to the very first day of law school, and, you know, they did the typical, look to your left, look to your right thing. Those people aren't going to be there anymore. You know, when you graduate and we go, they organize us by last name, and I go to my group and, they sort of go around. 00:08:36:22 - 00:08:49:19 Unknown What type of law are you going to practice? And I said, I'm never going to practice De La on my life. And everyone was pretty excited because they knew that I was going to be the guy who wasn't going to be on the left or the right when it was time to graduate. Well, I, I suffered through law school. 00:08:50:00 - 00:09:08:18 Unknown I think the only way I really did, because I really didn't want to be there, to be honest. I just finished undergrad in two and a half years. I have a finance degree, and the only reason I was able to finish that quickly is because I have severe ADHD. You'll probably be able to tell that by my patterns of speech, but I can only hyper focus on things, Howard. 00:09:08:18 - 00:09:23:14 Unknown Like when someone gets on the phone with me, they sometimes think that I'm, like, in a rush for them to to go. I'm like, no, I'm not in a rush at all. Like, I'm only I'm going to get off the phone because if we discuss something, if I don't do it right now, it is never going to happen. 00:09:23:16 - 00:09:46:19 Unknown And so I, I, I operate with hyper focus. So I got out of grad or out of undergrad. Went to the white. Yeah. By the way, I appreciate that. Yesterday I was with my brother James and our, our conversation was probably less than two minutes. And I was like, now I love that guy. I just gets right. 00:09:46:21 - 00:10:01:21 Unknown Well, I try to just because it man, that's all my that's all my focus will allow me to do is. And I'm sure some of you might feel that way who were watching, you know, do you feel a little bit like an alien on Earth? And it's just like, man, if, you know, I have a friend in a lot of the meetings. 00:10:01:21 - 00:10:19:05 Unknown I mean, people say, Nick, you can summarize things better than anyone I've ever met. And I'm just like, because I'm just trying to hang on. If you're going for more than 90s, I'm literally my brain is just hanging on with with all four claws like a cat. And when we get to the end of what you're talking about, I'm just like, did you mean this? 00:10:19:05 - 00:10:33:10 Unknown And I just want to make sure I was able to keep up. Right. So that's just sort of the way I operate. So when I got out of law school. So during law school, I, I went to undergrad and, law school at the University of Florida. It's been a tough few years in football, basketball. Maybe maybe we're going to be all right. 00:10:33:12 - 00:10:53:22 Unknown We're heading to the tournament here next week. But, you know, I was I was managing bands, I had a recording studio, and I was able to work, at the university. There was different, you know, we had almost 50,000 students in every, every student part of their, tuition went to student activities fee, which added up to millions of dollars, which they give to 19 and 20 year olds to control. 00:10:53:22 - 00:11:12:08 Unknown Right. So I instantly figured out, how do I get involved in these organizations? And I did get involved those organizations. We brought John Mayer to campus. We brought Mikhail Gorbachev to campus. We brought all sorts of crazy speakers and bands. And, I don't mention it in my bio anymore. I used to, but I did bring Bill Cosby to University of Florida. 00:11:12:10 - 00:11:34:11 Unknown I as far as I can remember, nothing happened. But you know, that, that joke. And so, the, that that was great, but, you know, so I learned how these celebrities operated. I learned sort of the media and PR side of, of of how the celebrity buzz building business worked. And I had a long time partner named, Jimmy Dicks and Jack guy's retired these days. 00:11:34:11 - 00:11:50:04 Unknown But Jack introduced me to Dan Kennedy and Jay Abraham and all those people. And he was like, Nick, you are. I see you working your butt off over here in law school managing bands. And he's like, and that's like the hardest business I've ever seen. He's like, I figured out how to make money in, like, every business. 00:11:50:06 - 00:12:09:22 Unknown And he's like. And that one I can't quite figure out. He said, you know, I think you could make a lot more money. And you could be a lot happier if you, helped entrepreneurs become celebrities. You're in the business the way you've created bands or brands for bands and others, and he's 30 years older than me, and I trusted him. 00:12:09:22 - 00:12:27:24 Unknown And I was going broke. And, by the way, I took the bar exam and had my first son a week after I took the bar exam. So it was like life is full tilt. I was trying to flip houses to pay my student loans. It's it's a beautiful time to do this. It's 0708. You can probably guess what happened. 00:12:28:04 - 00:12:46:11 Unknown I went to me with the bankruptcy attorney, and I was making 60 grand a year at first, and I was over $2 million in real estate debt. And you know that debt knows that math doesn't work. And if anyone wants to do the math, that doesn't work. And I actually figured out it would be easier to not file bankruptcy and just negotiate out of my loans and pay everybody. 00:12:46:17 - 00:13:16:22 Unknown I was willing to pay anybody who owes me money. Banks, credit cards, whatever, if they're willing to work with me. If they weren't, you know, they got $0.08 on the dollar or whatever. And I think we've all learned some of those lessons. You know, but I started then building this business with my business partner. And what we learned was that, the same skill sets that worked in the entertainment business, worked really well in the entrepreneurial business because most entrepreneurs do not know how to create media that positions them as an expert. 00:13:16:24 - 00:13:34:02 Unknown Part of the issue I had was I never wanted to practice law, but my business partner Jack said, hey, Nick, why don't we start a law firm which gave me hives? He said, we want like, he's like, I can do the law. He's a lawyer, too. He said, I can do the legal work, but basically we can position ourselves as business development lawyers. 00:13:34:07 - 00:13:53:02 Unknown Whatever you need in your business. We, your agent and Nick, you can create the media. I can do the legal work. We can create, celebrity experts, for business people. I said, all right, sounds great. Let's figure out. So, number one, my positioning, allowed me. I was 27 at the time. My positioning allowed me to charge. 00:13:53:02 - 00:14:13:11 Unknown I was charging a rate of about $1,000 an hour. And had I not had that positioning, and had we not done the work together to position me that way, it wouldn't worked. And I said, you know, Jack, I this is working, you know, sort of on a local level in Orlando. But I see what I really want to do is I want to I want to take this, bigger. 00:14:13:11 - 00:14:27:13 Unknown I want to go. I've seen what speakers can do when they, you know, when they're able to share their message with people all across the country, across the world. And he said, well, Nick, I know exactly what you need to do. I said, what's that, Jack? You said, we need to write a book. I'm like, oh, cool, like an e-book. 00:14:27:13 - 00:14:45:10 Unknown Because, like, at the time, e-books were the thing, you know, it's just a quick PDF, you know, saved as a PDF. Everyone's. And actually he's like, well, he's like, you could he's like, but everyone's doing that. But no, I'm talking about like a real book. Like a real book that you can you can hold up and someone can see how much you know, you can drop it on a table. 00:14:45:10 - 00:15:03:02 Unknown They can hear how much. You know. I said, all right, well, sounds good. What do we write about? He said, well, you know, he said, I've been study. He had he had marketed and sold over $1 billion worth of products and services using, direct marketing and personal branding. And like I said, I had done, media creation and PR and buzz building. 00:15:03:04 - 00:15:21:18 Unknown He said, why don't we put those skill sets together and let's write a book called Celebrity Branding. You. It's it sounds good, but I've never written a book before, so thankfully he had, he had written, he was a brilliant guy. He actually had written a 50 volume series of books as one of his books, and it was How to Start a Business and Incorporate in Florida. 00:15:21:20 - 00:15:37:07 Unknown And he just changed the appendix and everyone for the state laws. And it was a 50 volume series because he did one for every state. Like, that's how it's how smart this dude was, right? So he guided me through writing the book. He wrote about 70% in the book. He guided me through writing about 30% of the book. 00:15:37:09 - 00:15:52:23 Unknown And I said, great, now let's get it published. And he's like, well, who are you going to publish with? I'm like, well, you just had a three book deal on McGraw Hill. Let's go there. He's like, well, he's like, we can. He's like, but Nick, I've never written a book on the subject. We could go try to find an agent to convince McGraw Hill to publish this book. 00:15:52:23 - 00:16:07:10 Unknown And I do have a relationship, but if we get McGraw Hill to publish this book, it's going to come out in about three years. He's like, in as far as I know, you need a book. Yesterday if you want to use the book to build your career, not a book, you know, in three years from now, I said, yes, I have one child to feed. 00:16:07:12 - 00:16:40:10 Unknown My wife is now a stay at home mom because that's what she wants to be. And I'm broke. So that sounds like a great idea. So I sort of cobbled together all of my, the guys who had made CD covers for me and designed them, and I, I sent them to them, and I decided I was gonna self-publish this book and, I don't know how much weed they smoked, but when I got the the when I got the book back, the cover was two inches too long, the print was off, and I was like, so it took me like about six months longer to teach my designers how to create a book 00:16:40:10 - 00:17:06:01 Unknown that looked and felt like a New York Times best selling book. I finally did, and it still took me about a year for the book to come out. But I did learn something from the time I was writing the book. I was able to add to my biography, author of the forthcoming book, Celebrity Branding You. And so one secret if you take away nothing else from me today, decide what book you're going to write. 00:17:06:03 - 00:17:24:19 Unknown Give it a name, name it and claim it as I say, and add it to your bio that you're the author of the forthcoming book and say the name. Now, two things about this, when you do that, it it boosts your credibility. The second thing is you actually have to do it because five, six years from now, you still have in your bio author the forthcoming book. 00:17:24:21 - 00:17:45:00 Unknown So we are going to, you know, we're going to talk about, you know, we're going to talk about that later. So, in any event, you know, and so that is, a strategy that anyone can use. So we we finally got the book out. And then because I had worked with my business partner Jack on the launch of his previous book, they had hired a guy. 00:17:45:00 - 00:18:07:22 Unknown McGraw-Hill and this PR firm that they were paying, like 10,000 a month, hired this guy, and there's only job was to make the book a bestseller. And so I volunteered to help. And so he wasn't real forthcoming with everything he did. But I sort of studied what he did, and I thought I figured it out. And so when the book was ready to come out, I sent, I sent out an email to everyone I practically ever met. 00:18:08:02 - 00:18:35:23 Unknown I offered to go to their house and wash their dog. I'm like, if you would just buy this book today, I would love it. And I follow the system. And I believe we had seven bestseller lists that day. And actually, I remember it was Halloween of, I don't remember, oh 8 or 9. And the only reason I do is because to promote the book, my youngest son, Brock, would have been 1 or 2 then, depending on the year, and I shamelessly put out a video, of him dressed as a pirate, saying are made by my dad, his book. 00:18:36:01 - 00:18:56:15 Unknown And I remember this, and it worked like a charm. We hit the best seller list. And from then, from then on, like, literally as my friend Brian Tracy would say, there's two periods in your life. There's Bebe and Abby before book and after book. And that book, changed my life. I went around, for those of you who know Dan Kennedy and know the Glaser Kennedy world, they had chapters. 00:18:56:17 - 00:19:16:11 Unknown They had chapters. And so I knew that there were people in those groups that were interested in marketing. And so I said, I reached out to all the chapter leaders and said, hey, I know you are looking for content. I have content. Here's my resume. I have a bestselling book. If you will let me speak to your audience. 00:19:16:11 - 00:19:32:13 Unknown I'll pay for my airline ticket. I'll pay for my hotel. I will give everyone in the audience a book if you'll just let me offer them my services. And pretty much everyone said yes. And so then I gave them all the email copy, because you got to make it as simple as possible, right? You got to make it, you know, just copy and paste. 00:19:32:15 - 00:19:56:06 Unknown And it was I gave them copy that would help them feel seats, because that's what they needed to do in order to keep their groups going, because they would use their groups to sell masterminds and other things locally. And so, you know, I was positioned as this guy who'd worked with celebrities who had a bestselling book who was coming into town, was going to share my message, and everyone's going to get to meet me and, and hear from here, my secrets have become a celebrity in your industry and get a free copy of the book. 00:19:56:06 - 00:20:18:24 Unknown And I was willing to stay behind and autograph books. And by the way, nobody knew who I was before that, but all of a sudden, I was positioned as this guy coming into town who's going to share secrets with you. And here's who I'd worked with. Here's what I'd done. And so I made my first seven figures in business, Howard, by giving away a thousand books, not selling a thousand books by giving away a thousand books. 00:20:19:05 - 00:20:38:07 Unknown And so the deal was, I realized that the theory of reciprocity. And by the way, all of this stuff only works if you can back up what you say, right? Like, I can build you the best positioning in the world, and it is merely a house of cards if you're a huckster, if you don't know what you're doing, if you're taking people's money, you know all those things, right? 00:20:38:13 - 00:20:57:06 Unknown And so I was able to back up what I said, and what I did was I actually offered a branding program at the time, and I traveled around the country and offered that. And that's how I did my first seven figures in business. And as I was doing that, a lot of people who hired us for branding said, hey, I saw what a bestselling book did for you. 00:20:57:08 - 00:21:13:05 Unknown Can you do that for me? And so I said, sure. And I would tell them how to do it. I'd share with them. I'd give them a resource to tell me what it cost. And it it just sort of broke my heart that every single one of these people, based on the time, energy, effort, resources, money, they just didn't do it. 00:21:13:09 - 00:21:29:17 Unknown It's just hard. I mean, you've done enough books, Howard, that, like, it's just it's a marathon. It is not a sprint. It is absolutely worth doing. But it takes some time. So I said, you know what? I'm going to come up with a different methodology of doing this. I didn't know him yet, but I knew of the books Chicken Soup for the soul. 00:21:29:19 - 00:21:44:22 Unknown And so he's now a dear friend of mine, Jack Canfield. I did his documentary, but Chicken Soup for the soul is a group of stories that are life changing when grouped together correctly. And so I said, you know what I'm do? I'm going to call my top 20 clients. I'm going to say, hey, look, I want to publish a book like Chicken Soup for the soul. 00:21:45:02 - 00:22:05:09 Unknown I remember at the time I called it Big Ideas for Your Business, and I said, what I want you to do is I want you to give me one chapter for this book. And all I want is I want you to tell me a $10,000 secret. And I said, Nick, what's the 10,000? Our secret says it's the type of secret you would hold back for someone who paid you for a $10,000 consulting day and they go, well, why would I possibly do that? 00:22:05:11 - 00:22:20:01 Unknown I said, because the more you tell someone, the more you look like an expert in a book, the more people are going to understand you are the expert. Like, I can give every one of you a book on brain surgery today doesn't mean you're gonna want to do it. It's going to be like, oh, he wrote the book on brain surgery. 00:22:20:01 - 00:22:37:17 Unknown That's my guy. Or that's my, you know, that's my doctor. I'm I'm going to use that person. So they all did. We publish a book called Big Ideas for business. I launched it. I tried everything I knew about, launch my book was a bestseller. We were able to use, the power of the crowd. Everyone together promoted the book together. 00:22:37:17 - 00:22:55:01 Unknown We offered a bunch of bonuses together, and the book hit multiple bestseller lists. I made 20 people, bestselling authors all at once. And now, you know, 17 years later, I've made more than 3000 people across the globe. Bestselling author has gotten them on TV, got them in newspapers, all for the point of positioning. None of these things. 00:22:55:01 - 00:23:21:00 Unknown You. There's this, there's these preconceived notions that getting in media will change your life. And it just won't. I mean, I've been featured in everything from USA Today to Wall Street Journal, Fox and Friends, Glenn Beck Show, on and on. And my phone hasn't rung once. In fact, the first time I was in the New York Times, I got a phone call, I think, from my mom, because I told her it was going to be The New York Times, so she didn't even get the New York Times. 00:23:21:00 - 00:23:44:10 Unknown She's pretty excited about it. So she called me. And then I got one email, Howard. And the email is from a company called That's Great News, offering to sell me a plaque of me being in the New York Times. Now, I bought it because it's now hangs on my wall and all my media hangs in my walls. Because if you don't use the opportunity to take that media added to your bio, hang it on your walls, let your bio and your walls talk for you. 00:23:44:13 - 00:24:11:24 Unknown It's lost and gone forever. In fact, here's another secret. By the way the rate at which media is published is the rate at which it is discarded. So if you put an ad daily ad in the USA today, today people have like a media credit score, right? Like if they don't read the news today, that comes today and they know another one is coming tomorrow out of guilt, they will throw that thing in the trash or the recycling bin because they don't want it sticking around because they didn't get to it. 00:24:12:01 - 00:24:31:07 Unknown So they they read it for one day or didn't and it disappears. You know, if you if you want an ad that sticks around a bit longer, you'd put it in a monthly magazine or a quarterly periodical because people are trained to hold them for the amount of time before the next one is published. So they don't junk up their house, or they don't feel guilty about not reading them all those things. 00:24:31:07 - 00:24:53:18 Unknown So a few secrets there, Howard. And so, in any event, I'm now partnered with, you know, some of the top celebrity experts across the world. You and I met through Michael Gerber and obviously your brother, as well. And we just got to talking at a dinner one night, and I decided that, you know, you and I decided we would allow your audience the opportunity to become bestselling authors in the same way. 00:24:53:20 - 00:25:09:07 Unknown I'm happy to share all about that. But I have spoken an awful lot. Has been a long monologue. I'm happy to take a breath and a drink of water. We can cover any questions now and cover questions later, too. But I'm happy to be here, and I'm excited that, how we're going to be working on a book together with your audience. 00:25:09:09 - 00:25:43:08 Unknown Yeah. So, listen, what I want to say is, first of all, the way that I positioned myself in my first company, what I want everybody here to understand is your local business. You're able to get your message out there in, print. I mean, you know, newspapers, publications, radio, TV. That was one of the things that helped me to be at the top in my industry. 00:25:43:10 - 00:26:17:16 Unknown But like Nick said, those things are fleeting. Unless you're paying money for advertising. Right. But a book is lasting, and I've published 13 books. I have three more books, including the one that you and I are doing in the works right now. And, I never I didn't want to publish my first book. I didn't want to have a book because I had this erroneous, belief that, that I had to build this huge platform first. 00:26:17:18 - 00:26:44:09 Unknown And, when I got that huge platform, then I could just roll out a book and I'd be honest, you know, national bestseller and everything, and my, mentor, my tormentor in black, I used to call him the late, Mark Erlich, who worked with Michael Gerber for many years. He really is responsible for, really responsible for me being here. 00:26:44:09 - 00:27:12:18 Unknown Honestly, I was at a point in my career, I had already built the turnkey business, and now I was helping other small businesses. But I became a slave to this business. I became a slave to financial products, and I was doing everything. I was doing all the coaching, I was doing all the, everything. And I think I had Santiago and Michelle maybe at that that point in time and maybe not even Santiago, I don't remember. 00:27:12:18 - 00:27:37:09 Unknown But anyway, I was thinking about quitting and and God job. This man literally dressed in black on the beach. And, he worked with Michael Gerber. I shared with him the, my vision, my dream and all that kind of stuff. And he said, well, I can help you. And he wanted me to publish a book. And I was like, I don't want to publish a book. 00:27:37:09 - 00:28:21:13 Unknown I want to get bigger first. And he said, look. You've got to get your story out there. And a book is the best way to get your story out there. So guess what happened after I published my book? Then I grew my platform. Yeah, like help me grow my platform. Right. And so, those of you who are in a local business having a book, I love what you said a while ago, the adding, the author of the best selling book that, da da da da, to your bio, one of the ways that I really positioned myself and my service company early on was speaking locally. 00:28:21:15 - 00:28:43:06 Unknown I spoke at the Chamber of Commerce, I spoke at the Rotary Club, I spoke at, and if you have a book, they want you to come speak. Yes, that book is going to tell your story, and position you, like you said, as the best, you know, brain surgeon or the best carpet cleaner or the best, you know, rug cleaner, the best. 00:28:43:06 - 00:29:14:04 Unknown You know, Hvac company, the best accountant, the best pressure washer, buzzsaw, Bosch, or whatever the case might be. And, so it's going to help you. The challenges. Something else that you said, and that is writing a book is a marathon. And right now, like right now, somebody asked me how my, book was going. I said, which one? 00:29:14:06 - 00:29:41:23 Unknown And then I said, oh, well, this one I'm when I'm doing a book with Brian, I'm waiting for Brian. This one, I'm done with Donald Miller. I'm waiting. Okay. And then this one, what I arranged to do is to give you guys an opportunity to have a book without writing a book. To have a book without having to write a book. 00:29:42:00 - 00:30:04:00 Unknown And, that's what, Nick is going to help us do. So we are publishing a book called Phenomenal Business Success. Already have four of our members who are in the book already, and we need. But how many 20. Oh, yeah, we will max it at 25. And then and you and I will also contribute, to the book as well, to share some of our secrets. 00:30:04:02 - 00:30:32:03 Unknown So it's called, phenomenal business Success. And, you're going to get a chapter in that book. Nick is the best in the business on the. So, so let me time out for a second, okay? Whether you have a book, whether you have an e-book, you know, a physical book is better. Today's message is the best way to position yourself is with a book. 00:30:32:05 - 00:30:51:03 Unknown Zig Ziglar said every person he ever met you. Have you ever met him in person? He ask you the same question. He says, so have you written a book yet? Have you written your book yet? No, sir, I haven't made you write that book. So that's the message today that a book is going to position you. 00:30:51:05 - 00:31:12:05 Unknown That's the good news. The bad news is that's hard to do. So what Nick is going to show us, how to do is, how you can, Nick to do it for you. And you only have to write one chapter. We do the rest of it. Yeah. And we have a great team ghostwriter. So yeah, I'll share a couple things here. 00:31:12:05 - 00:31:22:04 Unknown So and by the way, Candace Jackson, we actually have five. So there'll be 20 more total Max. Oh good. So I'll share again. I got a bit of a presentation here because it's easier for everyone to visualize. All right. Cool. 00:31:22:04 - 00:31:26:22 Unknown Here we go. So this is our Seth Godin quote. Writing a book is a tremendous experience. 00:31:27:01 - 00:31:44:07 Unknown It builds credibility. Is living engine of marketing an idea spreading, working every day to deliver your message with authority. You should write one. The best part of the book works while you sleep. All right. Having a book out as a competitive advantage is tough to beat, obviously. And, why most books never get published or written. 00:31:44:07 - 00:31:59:22 Unknown We talk about lack of skill, lack of time, lack of money, or worse than ever get noticed due to inexperience in the industry. And I would say, by the way, if you don't, you know, I subscribe to Dan Sullivan's Theory of unique ability, right? That our lives should not be spent chasing things we don't enjoy doing. You got to do some hard stuff. 00:31:59:22 - 00:32:15:24 Unknown I lifted weights this morning. That's good for you. Necessary. But you know, other than that, like, in in the world, you know, you have a unique ability. And the way Dan would explain it, I'll paraphrase, but, you know, from 0 to 5, you are encouraged in what, you know, in some way. You're really cute. You're really smart. 00:32:16:03 - 00:32:38:16 Unknown You're a great actor. Actors, whatever it is. And from 0 to 5, you're encouraged in it. From 5 to 18, they beat it out of you in school because they cannot have every duckling having unique abilities that they can't control. From 18 to 20 2 or 25, you borrow six figures to go to school, and from 22 or 20 5 to 65, you work some sort of job doing something you hate, in order to buy your freedom back at 65, so you can do what you used to love to do from 0 to 5, right? 00:32:38:22 - 00:32:57:10 Unknown How about we just skip that whole process and focus on the things that we enjoy doing now? And, and we get we get better at those, and we allow those things, to drive our life. And so the only way to do that, by the way, is to start thinking about what do I not like doing and start chipping those things away. 00:32:57:10 - 00:33:14:15 Unknown It's almost like remodeling a kitchen, you know, you you repaint the cabinets and you realize, oh, wait a minute, the backsplash doesn't work. Now you do a new backsplash. Obviously, I need a new four. And if you have a wife like mine, then you need a new house. And I'm just kidding. But it ain't that, you know, it's sort of this idea of getting rid of the thing that causes you the most friction. 00:33:14:20 - 00:33:32:22 Unknown And once you get rid of those things, you'll start honing in on what it is that you would never want to stop doing. By the way, this can be very narrow. My unique ability that I've spent a lot of money figuring out a lot of time, is having meaningful conversations that lead to produced outcomes. I have meaningful conversations that lead to producing outcomes. 00:33:32:22 - 00:33:46:12 Unknown And so I do that, on my podcast. Sometimes I do it behind the camera. I do in front of the camera on my show on Amazon. I do it somewhere like here, Howard, where we're going to have a meaningful conversation. This is not going to be right for everybody, but for those people, it's right for I can help them change your life. 00:33:46:12 - 00:34:02:13 Unknown So can you. By by creating a produced outcome. When I say all that is like, if you don't wake up in the morning dying to write, you shouldn't be writing a book. So we work with a team of ghost writers because I want to ask them how to write a lot of essays I hate writing, I'm actually a pretty good writer. 00:34:02:15 - 00:34:18:23 Unknown My wife gets after me because when my kids are like second, third and fourth grade and they asked me to to review their papers. And my wife is like, you have literally a doctorate in writing papers from law school. You gotta go easy. The kids in third grade, the comma, and that's fine. And so anyway, some of that, but we. 00:34:18:23 - 00:34:38:20 Unknown Yeah. So this is the problem with, with publishing for a lot of people. And so the smarter way to write a book, is to, is to work with somebody who knows what they're doing. We have a brand called Success Books. Again, I'll show you how many books we published and all the things we've done. This is the cover, the the working cover of our book, phenomenal business Success. 00:34:38:22 - 00:35:05:05 Unknown The subtitle is Breakthrough Strategies for Maximum Achievement, featuring leading professionals around the world. Now you understand, once I say that Breakthrough strategies for Maximum achievement can talk about anything you want, the whole idea is once you apply to be in this book, and we'll talk about the application process in a minute. And you're cepted you'll be assigned a business agent that is your agent to help you get everything you want out of this entire program. 00:35:05:05 - 00:35:23:19 Unknown This is a full program, but also to help you figure out how to position what you want to talk about in this book. So it fits in this book, but you can also use it to get business right, because at the end of the day, what you really want to do is the next time you have a prospect, or you're going to meet with somebody, you send them a copy of your best selling book ahead of time. 00:35:23:21 - 00:35:45:08 Unknown You paperclip your chapter, you say, hey, in case you missed it recently, you know, out a book hit the bestseller list. I wrote with a it's like chicken soup for the soul. I wrote a lot of other incredible experts, but we're talking about doing business together. I paperclip my chapter, read the whole thing when you get time, but for sure, read my chapter because you understand not only what I do, but why I do a little bit better. 00:35:45:10 - 00:36:03:05 Unknown So your business agent that you work with us will help you figure out how to position your chapter to fit in the book with this title. It is in the subtitles, intentionally broad so that you can talk about what you want to talk about. And again, like chicken soup for the soul. The best part? There's a theme for the book, but each chapter doesn't have to string along from chapter to chapter. 00:36:03:05 - 00:36:18:24 Unknown So you can talk about what you want to talk about, you know, as long as it's appropriate legal. All the fun things. And our team of business agents will help you with that as well. All right. We have a proven process for making this efficient, effective, and fun. We have 20 plus years of experience in publishing. 00:36:19:01 - 00:36:48:00 Unknown We made over 34 authors, become bestsellers. We publish over 200 books again. We published Richard Branson and Steve Forbes and Jack Canfield and Brian Tracy and Michael Gerber. And, you know, the list goes on and on. Lisa Nichols we guarantee your book a bestseller on Amazon or Barnes and Noble, or your money back. The reason I say, like most of our books are on Amazon on a recent, presentation I was giving, I said 99% of our books, and someone said, well, how do you quantify that? 00:36:48:00 - 00:37:07:06 Unknown I'm like, okay, I'm being hyperbolic. All right. It just we do it all the time. So but I say Amazon or Barnes and Noble because if Amazon stops tracking bestselling books or they change their name or whatever, it's a backup of most of our books. All of our books. We made bestsellers on the Amazon bestseller list over the past, you know, more than a decade. 00:37:07:08 - 00:37:27:21 Unknown Right? There's more than a book deal. This is a professional program. I'll talk about everything I included in it. By the way, I was working on something recently, and, the guy I was working with said, well, Nick, do you want professional results or hobbyist results? And so I want professional results. He goes, well, then, think you need to stop putting a hobbyist investment into you're going gonna have to put professional investment. 00:37:27:21 - 00:37:54:19 Unknown So similarly this is a professional program with a lot of stuff included. Yes. Of course. There's a professional fee to be involved. Again. It won't be right for everybody. But because of the fact that we're all, contributing together, it's much more affordable than putting together a bestselling book on your own. So first thing, once you apply, you have an author consultation where with your business agent, your craft, your chapters vision, and you'll receive guidance from them. 00:37:54:19 - 00:38:13:21 Unknown Again, they'll be your guide through the whole process real quick on the on the application process. We we're an inclusive company. This is part of one of my businesses. I have a team that runs it while I'm out doing documentaries and other things. But we want to include people again as part of our business. But there's certain people who wouldn't be a great fit. 00:38:13:23 - 00:38:30:02 Unknown Like one time we were working on a, a real estate book, and someone, had just been indicted on eight counts of mortgage fraud. Not a good fit, all right? And they said, hey, if you get off of that, you come back and see us. Some people, your message is your message, and we understand that is part of your message. 00:38:30:04 - 00:38:45:10 Unknown You know, just tell us the details in the application. Do not. We do not need your traffic record. Some people will put, like, every ticket they've ever gotten, and we don't need that. We don't need that. And if you were arrested for smoking weed in the 70s, it was a different time then. Things like that we're not going to worry about. 00:38:45:10 - 00:39:02:00 Unknown But just tell us the story. We want to be inclusive. We want to make sure you're a good fit. All right. So, then you're going to get assigned to a ghostwriter. We have one ghostwriter who will write the entire book. So it all feels the same. Everyone uses ghostwriters, by the way, is not to feel guilty about most bestselling books. 00:39:02:00 - 00:39:24:14 Unknown Use ghostwriters. It will be your story, your journey. But with the ghostwriter helping so that all the chapters are really well written and fit together. We will put a press release before the book comes out saying that you've been selected to contribute to this book. And when people search for your name or your company name, one of the first things that will come up on Google usually is this press release giving you third party credibility. 00:39:24:16 - 00:39:44:06 Unknown We also have real distribution of this book. We're distributed by Ingram Books. Ingram is the world's largest distributor of nonfiction books. What does that mean? It means it'll be available on all the major dot coms. None of us want to pay enough money to print enough books. So that will be in all the bookstores that nobody sadly goes to anymore. 00:39:44:08 - 00:40:01:13 Unknown On all the bookshelves. However, if you would like your book to be on bookstore shelves a little secret, I will share with you once you get your books. This is called reverse shoplifting. You take your book into the store and you buy it. So you're taking something that you already own into the store, and you buy it. 00:40:01:17 - 00:40:19:02 Unknown They'll scan the code and we'll say, oh my gosh, we're out of these. We got to order more. All right. So anyway, that's when you get your book and the bookstore. All right. For everyone who's would like to participate in this again, we have 20 more spots. You will get a custom book cover. You will get 25 hardcover copies of the book with your photo on it. 00:40:19:02 - 00:40:36:16 Unknown This is my photo on it. You're not going to have my photo on it. It'll feature you. So again, 25 copies of the book. And by the way, this is just, you know, a custom cover. We never hide the fact that there are other authors that would just be corny. So it says featuring your name with leading professionals from around the world. 00:40:36:21 - 00:40:55:06 Unknown Again, every bit of this process works really well when you represent it correctly. And this is you were selected, along with other experts from around the world to coauthor this book. All right. So you're going to get 25 copies of the book, if you want more copies. When we go to print, you will be offered the lowest price we can get, because we're going to be printing thousands of books. 00:40:55:08 - 00:41:10:04 Unknown And so you can order 150 or 500 or 1000. You order 3000 if you want. We'll make that offer for you. Once you know how many books for printing, and we'll give you the best pricing we can on more books, you will also get the e-book to use however you like. You can give it away on your website. 00:41:10:04 - 00:41:26:01 Unknown You can pull out your chapter. And by the way, we we copyright the book so that we can print it. But you have an unlimited license to use this everywhere else, in your business to republish it. Another book, one of my favorite things about working on books like this and working with someone who's great at crafting messages. 00:41:26:03 - 00:41:43:05 Unknown We all have lots of stories. We tell stories all the time. We talk about our experience, but we all think we we don't really know what to talk about. If you put us on the spot and say, well, tell us about this. Well, when you do something like this book, it codifies one of your experiences into a story you can tell and share and and it pulls a lesson from it. 00:41:43:09 - 00:42:05:12 Unknown This becomes instantly a keynote speech for you, something you can share in any podcast on any you know, at any stage. And the work is done for you because it's been organized into thoughts, and the ghostwriter will do that for you by interviewing you and talking about it. Once it ghostwriter interviews you write your chapter, you will get the chapter back multiple times to make sure nothing was changed. 00:42:05:18 - 00:42:21:20 Unknown And it feels like you. I will tell you that you know, we all want you know, I've done it before to open that chapter when we get it in the back of an Uber and go, this is awesome. And send it back. These people, the ghostwriter is going to speak with you for an hour, 90 minutes, maybe a couple times. 00:42:21:22 - 00:42:44:01 Unknown They're going to do a great job, but they're not going to know exactly every way you would say everything. So I would encourage you all when you get that chapter, hold your excitement till you have an hour to sit down with your favorite beverage. At the end of the day, a Coca-Cola, a water, whatever you like. And sit down with that, with your laptop or your iPad, whatever it is, and then review that chapter and just make sure it sounds right. 00:42:44:01 - 00:43:01:14 Unknown Don't do it in rush, because this is your word speaking for you. Again, they're going to get to 80 or 90% there, but you're going to have to change a few things. Once you do that, it'll go into the design process and everything else. Every time we do something new with it, we will send it back for approval, including final PDFs before it goes to print. 00:43:01:16 - 00:43:16:23 Unknown Number one, so you can make sure nothing was changed. Number two, I have yet to meet a perfect editor. You will almost always find a mistake in the first, second, and third versions of a book. So we are going to give you the opportunity to find any mistakes you can find because we're out of mistakes. 00:43:16:23 - 00:43:32:20 Unknown We found, and you can look to. And then when we go to print. All right, so a couple more things. Again, we give you the e-book to use the digital copy of your book for personal use and for promotional purposes. Again, you can use it to collect email addresses, email it out, attitude, email signature, all this stuff. 00:43:32:22 - 00:43:50:18 Unknown We will have a group training session, a pre-launch book rally where we will share with you, effective marketing strategies for a successful book launch. We'll actually give you the email copy and the other things to celebrate the book on the day of the launch, as well as social media posts. Here's some examples of some strategic social media promotion. 00:43:50:22 - 00:44:05:01 Unknown You'll get a social media post before it's launch. You'll get one for launch day, and you'll get one. Once you hit the bestseller list, you get another one. All you got to do is put it out on your social platforms that congratulate you. Like this one on the left. Number one new release we did with Chris Voss. 00:44:05:03 - 00:44:24:13 Unknown So you get social media promotion again. We guarantee your book will be a bestseller on at least one of these lists. We will also invite you on. We have a podcast called Beyond the Book. It allows you another audio version of some people read a book, some people will just listen. It's a podcast interview setting you up as the expert, where our, our host will interview you about your chapter. 00:44:24:13 - 00:44:40:09 Unknown And you can dig into more stories and other things that sort of go beyond the book that didn't make it in the chapter. We will also give you the edited audio of that you can use for download and for other things. Again, building your positioning, continuing to build your brand. Why? Because it's sharing your story and a brand is nothing more than your story. 00:44:40:09 - 00:44:56:20 Unknown Right? We talked about that. Okay. We also have an event that's coming up very quickly. For those of you who can make it, I will extend the invitation. It is March 25th and 26. It is called in Nashville, Tennessee. It is called the Red Carpet Society. You are not paying for this. It is a bonus. 00:44:56:22 - 00:45:54:10 Unknown I will extend it to those of you can make it. This is a quick little sizzle reel about that experience that I'll show you, and then we'll talk about it for a second, as well as some other bonuses you get. Again, this is an entire branding, program. It's not just becoming a bestselling author. Here you go. 00:45:54:12 - 00:46:20:00 Unknown All right. You get the idea there. You are going to add the Red Carpet Society, where you have three photo shoots, a B-roll shoot of you walking around stuff. You'll get a red carpet interview also, and then. So you'll get it, you'll get three different styles and photo shoots from our photographer, by the way, that it will cost you $10,000 just to get these photos, but because I have an entire crew in one place, you get them, by the way, because it's so soon you could use these photos for your book cover. 00:46:20:02 - 00:46:36:18 Unknown My photographer Mike has done all of our book covers. Chris Voss is book covers, all the things. And, so you'll be able to have three different photo shoots and you get the photos you use however you want, you'll get this B-roll, and this red carpet interview will edit the red carpet interview. What? We'll talk we'll talk to you about your business and what you do and how you help people. 00:46:36:21 - 00:46:52:04 Unknown And then we'll edit a sizzle reel together for you from all this footage, by the way, my crew, just to go out and do a sizzle reel, by the way, we charge $50,000. That's what we charge. That's the lowest amount we can charge. You go out and do that, we give you all this, and we're bouncing it in because of my relationship with Howard. 00:46:52:04 - 00:47:09:11 Unknown If you want to be in this book, that's going to be March 26th in Nashville, March 25th, by the way, the evening of the 25th, we are doing a welcome reception and a red carpet premiere of our movie on creative arts. It's the one in my sizzle reel where Kelly Clarkson was talking to the founder, Richard Casper. Richard is a Army veteran, was blown up three times. 00:47:09:11 - 00:47:28:19 Unknown His best friend was killed right beside him. He created an organization called Creative Arts. It uses fine art and songwriting to help veterans tell their story and heal from post-traumatic stress. We have Jelly Roll in the movie. We have Brantley Gilbert, we have Bailey Zimmerman, we have Vince Gill, and a lot of celebrities. We're doing the red carpet premiere the evening of the 26, I'm sorry, the evening of the 25th, and then the red carpet. 00:47:28:19 - 00:47:49:08 Unknown Today is the day of the 26th. And it's going to end with I'm bringing two of my friends up who are, legendary hit songwriters. I'm going to interview them about songwriting and storytelling, and they're going to play some of their hits just for fun. So it's an entire media experience. Just bonus. And because you're coming to the movie premiere, we'll film B-roll of you there on the red carpet and everything else and will also be added into your is a real cool. 00:47:49:13 - 00:48:11:20 Unknown All right. Somehow I got back to that. All right, one more thing. This is a little bit long. It's about a two minute reel because you are a bestselling author. I've been, I've been to ten Grammys. I've been blessed enough to win 22 Emmys. And I realized no one was honoring bestselling authors. So over a decade ago, I think about 15 years ago now, my business partner and I created the National Academy of Selling Authors, and we honor bestselling authors all across the world. 00:48:11:20 - 00:48:30:07 Unknown We've honored Michael. We've honored Brian Tracy, Jack Canfield, Lisa Nichols, Chris Voss, many other celebrity authors. The you will come to our event in Beverly Hills, in September of you're going to get a guest ticket to 2025 because your book won't be out yet, because it does take 6 to 9 months for a book to come out effectively. 00:48:30:09 - 00:48:50:20 Unknown A lot happens in the meantime. But you'll get a guest ticket to this event, to our two day, we call it the Success Summit, where this year we have Chris Voss coming. Howard, you'll be there. We have, Lisa Nichols coming. We have Chris Voss. Sorry, I said Chris. Oh, Jack Canfield is coming. You get to meet and hang out with these others, as well as other amazing bestselling authors that you can do business with people just like you. 00:48:50:22 - 00:49:07:01 Unknown And then it ends, with a black tie, red carpet award ceremony, where the same people who make the Emmys and the Oscars make what we call quality awards. I think I have one right here. Yeah. Here's one. They look like this. They're beautiful awards. And, you'll get one to commemorate your best selling status. 00:49:07:05 - 00:49:25:06 Unknown These awards are earned. Not one like, I have three gold records over in the corner there. I didn't win those. They weren't a surprise when I hit a certain status with the record. Sold 500,000 copies. I was eligible to get it. What I hate is when people, go on social media like, oh, my God, I can't believe I won this award. 00:49:25:10 - 00:49:44:03 Unknown That's fake. Don't do that. You receive the award for, to to validate the status. So this is a quick sizzle reel about what the Success Summit is about. I'll go through a couple more things. We'll get to the investment, and, we'll take questions. So. Sorry, I'm talking too long. I just want to make sure you guys fully understand what's included at the celebrity branding agency. 00:49:44:03 - 00:50:12:12 Unknown We build personal brands worth sharing, and we have a philosophy that the best story always wins. And the recipient of the Quilty Award and the recipient of the XRP Award for speaker. So how do you start crafting a personal brand, crafting your story to stand out in the crowded marketplace in a world full of noise? Great place to start is at the annual Success Summit in Los Angeles, California every year and bring together the best and brightest minds in the world for speaking, writing and thought leadership all in one location to collaborate and share best practices. 00:50:12:15 - 00:50:37:17 Unknown The world needs you and your unique, unrepeatable miracle that you are, so just become a person to them. Then suddenly everything changes. We founded the National Academy of Bestselling Authors and the National Association of Experts, Writers and Speakers to honor bestselling authors, thought leaders, and experts from all across the globe who are willing to share their knowledge and enlighten the world so we can all have a greater impact on the globe. 00:50:37:19 - 00:51:01:24 Unknown Now, I know what stars truly feel like coming off stage. Awesome awesome awesome awesome. I feel so supported, so recognized. My story mattered and it was up to me to make it count. Now that's a story to write home about and share with the world. And by the way, we help with that too by creating all the media you need red carpet photos, video sizzle reels that you can use to grow your brand and create that story that others want to share for you. 00:51:02:01 - 00:51:28:22 Unknown And I believe if you dream big enough, the right person will show up to make that dream possible. So thank you. This team is professional and everybody is upbeat, positive and capable. Like, I didn't run across anybody that wasn't just genuinely enjoyable to interact with. I saw how pro he was and how passionate he was. There really is a genuine desire on his part to make people successful and connect all the different people. 00:51:29:01 - 00:51:40:20 Unknown I've met so many people from all over the world and they're all talking about the same thing. How can we tell a story to help other people? Doesn't get any better than that, man. 00:51:40:22 - 00:51:58:15 Unknown See you in L.A.. All right, so that is about our event. You get red carpet photos, red carpet interviews, all the fun stuff. The year you receive your award. There's a lot going on there, by the way. I think 13 or 14 people who came last year had the opportunity to to produce Lisa Nichols Broadway show with me. 00:51:58:17 - 00:52:12:18 Unknown That was December 9th. You just saw a little bit of a clip from that. So pretty cool. We have a lot of opportunity to meet a lot of cool people. The funniest thing about those events is people go, oh, my gosh, Nick, I can't believe, the quality, the people here. And I said, well, why? 00:52:12:18 - 00:52:33:06 Unknown They're just like you. And so, you get lots, lots of fun stuff there. All right. The book is phenomenal business success. Again, you get custom covers featuring you. There's an awful lot that comes with this. That was testimonial. I have time for it. There's a couple of testimonials from some of my friends that, we have time to get into, so I'll skip them. 00:52:33:06 - 00:52:48:24 Unknown But, you know, we do a good job. That's why I got a great team. I got the best team in the world. And so, you know, everyone has enjoyed the process. We've been doing this for years. You can look us up online. No complaints, because we do a lot. There's an awful lot you get in this other consultation. 00:52:48:24 - 00:53:09:03 Unknown Professional capture chapter, press release, announcement, distribution, personalized copies, 25 of the custom cover the e-book to use however you want. The pre-launch book rally. Strategic social media promotion. The visual 3D image of the book to use your website guaranteed bestseller status. We will then put out a press release saying you became a bestseller. You'll be on the Beyond the Book podcast. 00:53:09:03 - 00:53:26:19 Unknown You get that interview in the audio, get inducted in the National Academy, and bestselling authors. Invitation to our 25 2025 Red Carpet Society event. You get invited to our Success Summit. In 2025. This September I will try to get the book out by then, but I'm just gonna tell you that that's going to be tough to make sure everything goes correctly. 00:53:26:19 - 00:53:41:06 Unknown I want to make sure it goes correctly if it does come out on time. We will, give you your award this year. If not, you get to come back next year and get your award as well. You get a ticket to the Golden Globe Awards. Whichever year you get your, you get your award. 00:53:41:07 - 00:53:58:05 Unknown Now, if you did this on your own, if you add it all up, it's more than $50,000. I'm working on a solo book myself right now, and I will spend over $100,000 on it. It's just a expensive process to do it well. You can do it poorly, but it's expensive. Do it well. This program, with our agency, there's sort of three options. 00:53:58:10 - 00:54:23:16 Unknown There's an $18,000, program. It's six monthly payments of $3,000, or you can make a one pay of 15,000 because it's less risk for us. Or if you need to cash flow it, you can do 12 month payments of $1,750. So say 18,000. Our program with everything. And we'll just take no interest or anything else. Six monthly payments of $3,000, a one pay, a 15,000 or 12 monthly payments of 1750. 00:54:23:24 - 00:54:40:10 Unknown Kat, can you put the link in the chat here? If you'd like to apply? Chat is going cat's going to put there. Go. The link is right there for you to be able to fill out the application to join us. Whew. That was a lot. Howard. I appreciate you having me on your to do this. 00:54:40:12 - 00:55:00:09 Unknown I'm happy to answer any questions. If anyone would like to talk. Yeah, definitely like to have questions, but let me share, with you guys. Why, I'm sharing this today with you. I'm not sharing this with my general audience. 00:55:00:11 - 00:55:05:18 Unknown I'm only sharing this with inner circle. 00:55:05:20 - 00:55:46:11 Unknown Now, do I have a lot of great people that I know that would qualify for this book? Outside the inner circle? Yeah, if I have to, I'll go outside the inner circle. But how cool would it be that everybody in this book is inner circle members, phenomenal business coaches, and we do all this together. And like, Nick said, it all connects together because there's one central story and that is the breakthrough that you've had with phenomenal business success. 00:55:46:13 - 00:56:12:16 Unknown So, I'm going to plug this up as much as I can. This is going to be another group, another community that I'm going to put my arms around and, to, support you guys throughout. I'll help with the chapters as much as the, the editors will let me and, you know, but I'll read every word of it and make any suggestions that that I feel need to be made. 00:56:12:16 - 00:56:41:20 Unknown And I'm going to all the events. So, we'll have our nice little community there as well. So, Thanks, I love it. Yeah. For this. The link is in the chat. I do want to say one more thing. For those of you who are new. Okay. One of the challenges I have every Tuesday morning is kind of like the challenge that a preacher has, a pastor has in church. 00:56:41:20 - 00:57:19:10 Unknown Okay? And that is that I am both, talking to. The member that's been there for 14 years and the member who just had their first experience today. Good. So, if this is not a good fit for you, I want you to take away some of the lessons that, Nick shared. If you're new, don't worry. Next, next week, I will be starting my, eight part marketing course. 00:57:19:12 - 00:57:46:13 Unknown Also, keep in mind that everything that I teach all of my systems, a hundred different training modules are available to you 24 seven okay, so, the reason I bring that up is because we have an offer today, and, I don't want people to get stuck on the fact that, oh, we haven't, you know, I joined this thing, and now there's another offer. 00:57:46:15 - 00:58:14:16 Unknown Don't worry about it. This is really for those people who have been here who have had phenomenal business success. They want to write about it. They want to position themselves. They want to use these tools to make their business success even more phenomenal. So if that is you and you want to be, in this group, click that link and go to the, the, the application page there. 00:58:14:16 - 00:58:40:12 Unknown Yeah. It'll tell you everything you're going to get again. By the way, I thank you, Nathan, for the kind words, and we're glad to have you. I'm glad that you're enjoying the process already. We have a question from, how can this opportunity apply to the home services industry? Plumber. Window cleaner. Carpet cleaner? Yeah. You can talk about how you learn to serve people well, you can you can talk about how, you know, how performing your services has helped one of your clients to have more success because of the way that their business is presented. 00:58:40:18 - 00:59:03:06 Unknown There's a bunch of ways. That's just two off the top of my head. But as our business agent learns, your, learns your style and your story, we can help you figure out how to position that. I do, I contribute to a lot of these books because we work with a lot of people, and I show up to every one of my, my author consults with, the ghostwriter going, okay, which book is it today? 00:59:03:12 - 00:59:25:05 Unknown And even from there, we just start talking about it and and sharing stories and figure out together how we do it. So, certainly we can help you find a way to make your story fit into this, assuming you're good fit for this. So and then also we have, that's a Howard question. Sherry was asking, can we invite other business owners to be in the book? 00:59:25:05 - 00:59:45:12 Unknown How do you want to do that? Howard? Sure. They just need to fill out the application. If they know you and you know them, then, you know, that's great. I think so, and, well, yeah, well, that, like, we've got everybody else, but it's an inside offer. So if you're just tell them, let let us know who they were referred by and we'll put them through the regular process. 00:59:45:14 - 01:00:20:22 Unknown Yeah. So I have a question. Okay. If you're an HBC plumbing whatever. My question is if you're at home services, which one of your competitors has a book, which one of your competitors is going to be getting invited to be in front of all these, potential referral partners? And, you know, even before I had, a book, I produced a bunch of publications on my own and, like, education marketing. 01:00:20:22 - 01:00:47:15 Unknown Take this away from this conversation. Education marketing will make you rich because, a you ought to be able to charge more than anybody else. Be you're going to stand up because you're the one who is delivering the information to your industry, solving the problem. So you're the go to guide. One of the breakthroughs that I had, I'm already thinking about because the subtitle, has to do with breakthroughs. 01:00:47:15 - 01:01:13:02 Unknown We're doing a cruise in November, called breakthroughs. And so I started thinking about the breakthroughs that I've had. One of the breakthroughs that I had was be in the education business. You know, Gary Keller, who, started Keller Williams Realty, and it became the the number one residential real estate company in the country by every single measure, he said. 01:01:13:02 - 01:01:55:11 Unknown We consider ourselves to be a training and coaching company that happens to do real estate. So I was a consultant that happened to do cleaning. So we go out and educate people on how to make, the right choice in our industry, the things to look out for and those kinds of things. And so, you all position yourself at the top of the heap and window cleaning, carpet cleaning, plumbing, you know, whatever it might be in Indian, any industry. 01:01:55:13 - 01:02:19:03 Unknown Absolutely. Real quick, just congrats already to Sherry Perry, Nathan Schaefer, Kevin Babb, Deanna Sullivan and Michael Killen for being involved. I see Jim said he's in as well. Congrats. Welcome to the family. We're going to have some fun together. And, it's a really unique process that, you know, look, if you use you. Oh, I forgot to say this is already told you I made my first seven figures of business by giving away a thousand bucks. 01:02:19:05 - 01:02:38:14 Unknown You make money by having a book, not by selling a book. Because we do these books this way. We keep the the price of the books low. So they'll sell on Amazon so we can hit the bestseller list. And then everyone I was asked about royalties. I decided from my very first book I ever published this way I didn't want to send $0.35 out twice a year to everyone in the book. 01:02:38:16 - 01:02:54:08 Unknown So we do what normal publishing companies do for half the royalties we use to keep the book in print. I don't want people going to Amazon and your book is no longer in print, so you just have to keep the publishing company going to keep the book in print. The other half, we donate to an organization we have go to Entrepreneurs International, and we use that money. 01:02:54:08 - 01:03:14:04 Unknown Everyone's royalties together adds up to some thousand dollars a year, and we donate it to we've done it to childhood cancer research. We've donated laptops to orphans. We helped a mother and daughter get out of an abusive situation and get into a new home. Like, we just use the money for good. So rather than sending everybody, you know, $0.25, we pull it all together. 01:03:14:04 - 01:03:30:21 Unknown And by the way, Steve Forbes royalties go there. Chris Voss is royalties go there. Richard Branson's royalties go there. Michael Gerber's mine, Howard's everybody's rights would all go to the same place. So, we're excited to do this again. We're excited to share all this with you. And, yeah, I'm excited to work with you and your team. 01:03:30:21 - 01:03:42:23 Unknown Howard, thanks so much for having me. Hey, to Nick. I'm so glad that, I went to dinner with you and Michael Gerber and my brother, so that's fun. It was fun, and it's great to work with you. 01:03:42:23 - 01:04:01:07 Unknown When you find the problem that you want to solve, you find the people that you're called to solve it for and you're able to communicate it. That's going to elevate your position and you're going to make more money. And that's what, having a book is all about. So for those of you that this is the right opportunity. 01:04:01:09 - 01:04:22:08 Unknown Jump in. While the getting's good. And, can't wait to work with you on this project, regardless of whether you do it or you don't do it. I love you, and, we're here for you. And we will see you. Same place, same time next week. Yeah. So, yes. All right. Bye, everybody.